With a reputation achieved over fifty-plus years working with a stellar cast of clients which included U2, The Stone Roses, David Bowie, The Police, Bob Marley, Massive Attack, , REM, The Pixies, Elvis Costello, Genesis, Johnny Cash, Whitney Houston, Annie Lennox, Tom Petty, Peter Gabriel…..and many more, it is not for nothing that U2’s manager, Paul McGuinness, has said “Tony Michaelides has long been one of the UK’s foremost record promoters and undoubtedly one of the best that U2 have had the pleasure of working with.”
Tony is acknowledged by both the artists he has nurtured and by his peers for the wealth of experience he has gained through a career that spanned more than three decades. His first foray into the music industry began in 1974 working as a sales rep for Transatlantic Records before he took on a similar role at ABC Records. In 1978 he made the move to Island Records, to work in their promotion department.
Tony set up his own promotions company, Tony Michaelides Promotions (TMP) in 1982 where his first two clients were Island and A&M Records. Over the next 25 years TMP became one of the most highly respected and successful promotion companies in the UK. During that time, in 1984 Tony was invited to replace Mark Radcliffe on one of the UK’s most popular radio stations, Piccadilly/Key 103 and for the next 12 years presented his own music program, ‘The Last Radio Program,’ which was a Sony nomination for ‘Best local radio show.’
As his operation expanded TMP undertook all regional promotion activities at Factory Records and over the next 10 years worked with Joy Division, New Order, Happy Mondays, James etc. During that time Mute Records also approached him to handle their artists which included Depeche Mode and Erasure.
1997 marked a personal highlight in Tony’s career when he was asked to be the publicist for David Bowie’s ‘Earthling Tour,’ responsible for all press, radio, and television. The following year TMP expanded their operations into working with more American clients, most notably Lippman Entertainment, one of the world’s most successful management companies and the opportunity to work with multi platinum act, Matchbox Twenty. They also became the UK consultants to Warner Chappell’s LA office and Atlantic Records in New York.
In 2004 Tony was granted a Green Card as an “Alien of Extraordinary Ability,” for services to the music and arts, an accolade awarded to a small percentage of people who have reached ‘The Pinnacle of Excellence in the Field of Endeavor.’
With a wealth of stories accrued from working with some of the world’s leading artists it became abundantly clear that these stories should be shared with a larger audience. A new day had dawned, and as Tony says, “I learned from some of the greatest people to have ever graced the music industry, the likes of whom will never exist again. And to be now given the opportunity to inspire others with the stories has become both a pleasure and a passion.” It’s what he likes to call ‘Moments That Rock’, and which coincidentally became the title of his podcast together with his new book.